Aviation lawyer - Find your niche: What do you want to be known for?

In my experience, there are two types of small business owners: one Their market niche and exploit, and want Another one that tends to waiver or not set in stone their target market knows. In the absence of the latter group, I always probe for more information: Why come to select a specific target for your product / service? From time to time the response is the same thing you do not want to limit my profits by only a few catering.

In all reality, not all limitations youre all win! When the horseshoe game, you have a horseshoe with a game. Try shoes with five bars and a large horseshoe, what do you think happened? My guess is not much. The same is true in marketing: the more missions ring youre looking for the more difficult it is to achieve this goal. By clarifying what youre proportion after I will be your success that much higher and because youre on a particular group of people you can talk to them in their own words and make you an expert in their field!

Experience = more business!

I know personally I would much prefer to do business with someone who offers directly to my needs. There are millions of boxes out there, because a big red widget when I need a little 'green? If you know the little green, I would definitely buy one! The same applies to your product / service. The more you know your market, more people want to go to this market, to buy from you!

Find your niche

Where can I find my target?

Check out their good services. What are your three favorite things the range of services that you sell, the ones you like best? List on paper, clearly defined and there you will find your starting point.


Who can use these services?

You know that everyone uses these services. Not just one but all three services you have chosen. No easy path here: responding to small businesses has not only (the Small Business Administration (www.sba.gov), there were approximately 23.7 million small businesses in 2003). May also be more of a group of people who can use your services but you have these groups one by one to the most successful approach your marketing dollars. Once you find that particular category, reduce it further. For example, many years I worked exclusively with lawyers for bankruptcy, and was regarded as an expert (see that word) to support in case of failure. My services were actively out (also tried the word about me and what I did) that I was not completely market. Why? Why was I running to the failure to help. I also have a very small staff in the company are slideshows that I have prepared in time to help. These people need my services, and they needed my unique characteristics.

Who exactly are you talking about?

You have to do some research (yes, the dreaded R word) to discover the demographics / psychographics of your ideal customer. Who am I? Where do they live? How much money you make each year? Where they shop? What do you do in your spare time? Where to meet? The list goes on. You have so much on specific types of people who know where youre marketing. A simple and inexpensive to find in the Internet discussion groups focused on those people, and listen very carefully. Knowledge of the exact population is simply not enough, you must head and discover what makes them tick. If you know what makes them tick, you know how to talk with them, so it's much easier to position itself as an expert.

Market research should not be expensive or difficult to use the client's imagination WHERE collect your ideal sites / books that go read / see and a good starting point. Find people individually and probe their needs. They will tell you what you want to hear about this, and often then not, even in places you directly to find out more. Get an insider in the industry, and use them to their full potential.

What makes you different?

Now is the time to look at the competition for this niche is growing. What services do you offer that differ from the benefits of competition? What features are you looking for? Need to be professionals, but optimistic and personal? Have someone to do their business with specialized focus in marketing or project management? This is the time to shine around! It must stand out from the competition, and add your own flare. You know what is different and mark any case get! This helps to define not only the market but this is another way your customers are active, if they need.

Mark your territory

But once this important information about your ideal customer, you can begin to participate actively in marketing and advertising their services. Become who you talk to, then make sure you know more and talk to them! This is the time for you to get your market who you are and what you do not advertise! Add in any signature line you can do, not pieces of direct marketing or e-mail, brochures, articles, letters, everywhere you can! Make sure you know, networking groups, who are targeted: they are a tool to be used to your advantage. Being the expert you are: show everything. Niche marketing is not only a powerful tool, but a very big rule in my book. In combination with your techniques of branding, marketing becomes your most bang for your buck. And do not worry: You can at any time a new niche!

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