Articles ... The Best Form Of Free Advertising 2002 Elena FawknerThose of you
reading this who run your own online businesses know that the aim of the game is
traffic - qualified, targeted traffic - and lots of it.There are a number of
ways to drive qualified traffic to your site - some of it costs you money, some
of it costs you time. Some of it costs you both and doesn't work.This article is
all about the best form of free advertising - writing articles.How can writing
articles give you free advertising? As you probably know, there are hundreds of
thousands of people publishing an ezine (electronic newsletter) on a regular
basis. For some of these people, publishing the ezine is the central plank of
their business - they set out to create a business involving, primarily, the
publishing of the ezine. Others, however, publish the ezine only as an adjunct
to their website - a way to get their site in front of their ezine subscribers
in the hope that this will generate repeat traffic.Both types of ezine
publishers have one thing in common. The need for great content. If you've spent
much time online you'll no doubt have signed up for more than your fair share of
free ezines. You'll have come across some that are really good, some that are OK
and some that are nothing short of woeful, with content that looks like the
publisher has picked up the first piece of regurgitated whatever he happened to
come across today to fill up the space between the ads for his numerous
affiliate programs.Your site may include links to your affiliate programs. After
all, that's how you make money, right? But rather than go the road of the ezine
publisher who thinks she can serve up any old porridge to her subscriber base
and they'll eat it up, spend the same time writing just one good article on a
subject matter relevant to your target market and invite publishers of ezines
with complementary subject matter to publish that article, together with your
resource box at the end (the four or five line blurb you see at the end of
articles that give a little information about the author and the author's
website together with a link to the site).Now, here's the important point if you
expect others to publish your work. Your ad is your resource box, it is NOT your
article. Your article is content. Your article should not mention your product,
your site or anything related to it. Your article must stand alone as an
independently useful piece of work (and when I say useful, I mean it must be
useful to the READER, not the author!). Don't insult your readers' intelligence
by dressing up an ad as an article. They're not stupid - they'll see through it
and you immediately, they'll put you on their blacklist for insulting their
intelligence and no publisher worth their salt will run your articles anyway.The
whole purpose of writing the article is to make it such a worthwhile piece of
work that many publishers will want to put it in front of their subscribers. Get
a good article published in an ezine with 10,000 subscribers and see what that
does for your traffic when hundreds of those subscribers click on the link to
your site that you've included in your resource box.Beginning to see how this
works? And the best thing of all is that it only costs you time - maybe an hour,
two tops to write a decent article. Commit to writing one a week and getting
them published and you'll have a nice little traffic flow going, believe me
(AND, if you make sure that you write about subject matter relevant to your
site, that traffic will ALSO be targeted, qualified traffic - so much the
better).OK, so now you can see the power of writing articles as a method of
generating traffic to your website. How the heck do you find other people to
publish your work? Thanks to the fact that so many publishers out there don't
have the time or (so they believe) ability to write their own articles, or are
looking for articles to supplement their own, you have a ready-made market of
thousands of publishers who are always on the lookout for quality content to
present to their readers. You just have to find them.Here's a partial list to
get you started:Yahoo Groups (submit from the Yahoo Groups website at
http://groups.yahoo.com/ - you'll need to subscribe to these groups
first):aabusinessaageneralaainetarticle_announceArticlePublisherarticles_archivesepubhersmallbusinessFree-Contentpublisher_networkPublishInYoursand
these ...http://www.ideamarketers.com http://www.marketing-seek.com
http://www.womans-net.com http://www.boconline.com/sub-art.html
http://www.connectionteam.com/submit.html
http://www.certificate.net/wwio/ideas.shtml
http://www.mailbiz.comhttp://www.UltimateProfits.com
http://www.atozines.com/content/subartic.htm
http://opportunityupdate.com/articles http://www.selfgrowth.com
http://www.internetday.com/submit http://www.marcommwise.com
http://www.vectorcentral.com http://www.goarticles.com http://www.hotlaunch.com
http://www.ezinearticles.com http://www.webmasterslibrary.comWhen submitting
your articles to the above websites, be sensitive to the types of articles the
site is looking for. Some accept articles on any subject under the sun, others
are looking for articles on specific subjects such as internet marketing, for
example.Over time, you will be able to add to this list. If submitting to
individual ezine publishers, don't be surprised or offended if you don't receive
a response. Most ezine publishers of any size receive dozens of article
submissions a day. Time normally doesn't permit a response to each submission.
Also, try and find out from the publisher whether they even accept article
submissions. Many don't (me, for example). I receive many article submissions a
day which just get deleted unread.The point is, just work up your own list,
write articles consistently and submit consistently. Over time, you'll develop
your own style of writing and attract a following.Although it may be slow to
start, you'll start getting a trickle of new traffic from people who have come
across your article somewhere, some place and were interested enough to click on
the link in your resource box. Over time, that trickle will become a stream,
then a river, and then a flood.------** Reprinting of this article is welcome!
** This article may be freely reproduced provided that: (1) you include the
following resource box; and (2) you only mail to a 100% opt-in list.Here's the
resource box to use if reprinting this article:Elena Fawkner is an attorney and
editor of A Home-Based Business Online ... practical business ideas,
opportunities and solutions for the work-from-home entrepreneur. She offers
discounted, fixed-rate legal services to her ezine subscribers and site visitors
within the United States.
http://www.ahbbo.comhttp://www.ahbbo.com/legalhelp.htmlNone
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