Whether or not you have formal credentials, if you have years of experiencein
your line of work, you may be able to cash in on these four innovativeways of
delivering your expertise. For each option below, I've providedtwo links for
learning more.1. Expert WitnessA number of authors whom I know have served as
legal consultants or paidwitnesses in lawsuits involving the industry about
which they'd published awell-regarded book. While those I know were approached
without having putany feelers out for this type of work, you can increase the
odds ofbecoming an expert witness by listing yourself in the directories
thatattorneys consult.Besides answering questions on the witness stand, you
might be requested tomake a pre-trial deposition. While this sounds glamorous
and pays verywell, you must have a personality that can withstand the kind of
harshquestioning and clever trip-ups that you see in courtroom dramas in
themovies and on TV.Expert Witness Network http://www.witness.net/Experts.com
http://www.experts.com2. Pay Per QuestionA few Web sites are serving as
intermediaries between experts andindividuals with questions for experts. Either
the site sets a fee perquestion or experts offer bids on a specific question at
hand. Problemswith this business model include the difficulty of payer and payee
judgingappropriate pricing for an isolated question. Also, in my experience
aquestion that might seem simple may require an in-depth consulting sessionto
give a professionally competent reply.Internet researcher Mel White launched a
pay-per-question service, 5 MinuteMentor (http://www.melwhite.com/5mm.htm), with
a very simple cost structureand pay system: five dollars for a
five-to-ten-minute reply, roughly 2-4paragraphs. You e-mail her your question,
she e-mails you when she has ananswer ready, you pay and then she sends you the
answer.Google Answers http://answers.google.comKeen.com http://www.keen.com3.
Talking HeadWanna be a pundit? Most experts who appear on TV do so gratis. But
some,designated as "consultant" in their on-screen credit line, get paid to
beaccessible for interviews in their area of expertise. Luck plays a partwhen a
scandal, accident, controversy or crime erupts and you happen toknow more about
the background to the events than most people on theplanet. Who could have
predicted that specialists in the impeachment ofAndrew Johnson or in Florida
election law would have their fifteen minutesin the media spotlight?Getting your
foot in the door for such opportunities has to do with makingyourself accessible
and responding immediately to a call from the media.You should also live close
to a major metropolitan area, be quick withpithy and provocative comments and be
willing to set aside other plans whenthe network needs you.I,
Pundithttp://www.rewired.com/99/0201.htmlPunditry for
Dummieshttp://www.jewishworldreview.com ony/snow071299.asp4. Script
ConsultantHollywood films, TV dramas and feature-length documentaries often
include abehind-the-scenes role for content experts who advise on the likelihood
ofplot lines, the authenticity of props and procedures and factual backgroundin
everything from medicine to corporate takeover strategy to furniture.Lots of
people would undertake such an assignment for the glamour and egogratification
alone, but you'll be compensated nicely for yourcontribution.As with becoming a
talking head, cooperativeness, accessibility andflexibility matter just as much
for succeeding in this sort of gig as doesyour knowledge. Your work might amount
to a concentrated, one-time advisorygig or a long-term contribution to an
ongoing series.Carole Lieberman, M.D., Psychiatrist and Script
Consultanthttp://www.drcarole.com/Peter Schwartz, Futurist and script
consultanthttp://www.gbn.org/public/gbnstory/network/staff/ex_schwartz.htmin
your line of work, you may be able to cash in on these four innovativeways of
delivering your expertise. For each option below, I've providedtwo links for
learning more.1. Expert WitnessA number of authors whom I know have served as
legal consultants or paidwitnesses in lawsuits involving the industry about
which they'd published awell-regarded book. While those I know were approached
without having putany feelers out for this type of work, you can increase the
odds ofbecoming an expert witness by listing yourself in the directories
thatattorneys consult.Besides answering questions on the witness stand, you
might be requested tomake a pre-trial deposition. While this sounds glamorous
and pays verywell, you must have a personality that can withstand the kind of
harshquestioning and clever trip-ups that you see in courtroom dramas in
themovies and on TV.Expert Witness Network http://www.witness.net/Experts.com
http://www.experts.com2. Pay Per QuestionA few Web sites are serving as
intermediaries between experts andindividuals with questions for experts. Either
the site sets a fee perquestion or experts offer bids on a specific question at
hand. Problemswith this business model include the difficulty of payer and payee
judgingappropriate pricing for an isolated question. Also, in my experience
aquestion that might seem simple may require an in-depth consulting sessionto
give a professionally competent reply.Internet researcher Mel White launched a
pay-per-question service, 5 MinuteMentor (http://www.melwhite.com/5mm.htm), with
a very simple cost structureand pay system: five dollars for a
five-to-ten-minute reply, roughly 2-4paragraphs. You e-mail her your question,
she e-mails you when she has ananswer ready, you pay and then she sends you the
answer.Google Answers http://answers.google.comKeen.com http://www.keen.com3.
Talking HeadWanna be a pundit? Most experts who appear on TV do so gratis. But
some,designated as "consultant" in their on-screen credit line, get paid to
beaccessible for interviews in their area of expertise. Luck plays a partwhen a
scandal, accident, controversy or crime erupts and you happen toknow more about
the background to the events than most people on theplanet. Who could have
predicted that specialists in the impeachment ofAndrew Johnson or in Florida
election law would have their fifteen minutesin the media spotlight?Getting your
foot in the door for such opportunities has to do with makingyourself accessible
and responding immediately to a call from the media.You should also live close
to a major metropolitan area, be quick withpithy and provocative comments and be
willing to set aside other plans whenthe network needs you.I,
Pundithttp://www.rewired.com/99/0201.htmlPunditry for
Dummieshttp://www.jewishworldreview.com ony/snow071299.asp4. Script
ConsultantHollywood films, TV dramas and feature-length documentaries often
include abehind-the-scenes role for content experts who advise on the likelihood
ofplot lines, the authenticity of props and procedures and factual backgroundin
everything from medicine to corporate takeover strategy to furniture.Lots of
people would undertake such an assignment for the glamour and egogratification
alone, but you'll be compensated nicely for yourcontribution.As with becoming a
talking head, cooperativeness, accessibility andflexibility matter just as much
for succeeding in this sort of gig as doesyour knowledge. Your work might amount
to a concentrated, one-time advisorygig or a long-term contribution to an
ongoing series.Carole Lieberman, M.D., Psychiatrist and Script
Consultanthttp://www.drcarole.com/Peter Schwartz, Futurist and script
consultanthttp://www.gbn.org/public/gbnstory/network/staff/ex_schwartz.htm
ABOUT THE AUTHOR Marcia Yudkin is the author of 11 nonfiction books
andthe special report, "50 Ways to Turn Content into Money," from which
thisarticle is excerpted. For more ideas on capitalizing on your expertise,see
http://www.yudkin.com/downloads.htm
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