How to Disguise Your Sales Letters OnlineThe Internet is known as the
Information SuperHighway and thats a term that every Internetmarketer should
know by heart.Why? People log onto the Internet to get information,not to be
sold.Many people online are turned off at anything thatresembles advertising.
They completely ignore banner ads. And they're using that pop-up blocking
softwarelike crazy to stop pop-up window ads altogether.So whats an Internet
marketer to do?Well, heres an idea: Write books, articles and special
reports.Writing books, articles, and special reports as apromotional device
isn't new. Businesses have beendoing it for years. Knowing that people
likeinformation, coming out with an information product isa proven way to build
credibility for your servicewhile also promoting it. Online, this technique
hasnever been more powerful.Think of what your prospects and customers want to
doand why they come to you. Then pick some aspect ofthat subject and turn it
into a special report.For example, a tax attorney could write a reporttitled 10
ways to find hidden deductions in yourbusiness. A florist might write a report
on How topick out the right flowers for the right occasion.The idea is to create
a benefit-rich short articlethat people will want to read. And when they read
it,theyll think youre the expert just because you wroteit, and the examples in
it just happen to plug yourservices.Your report essentially becomes your sales
letter.Here are some examples of booklets and reports fromreal
businesses:Guarantee Mutual Life came out with "How to ProtectYour Business"
U.S. Savings & Loan League came outwith "How to Stretch Your Dollar" National
FootballLeague came out with "Official Record Book" AmericanCancer Society came
out with "You Can Fight Cancer andWin"You too can create a report that offers
realinformation to people while also plugging yourbusiness. Something as short
as 400 words (about twotyped, double-spaced pages of text) would suffice.Think
of how your service benefits people, and then write an article that helps them
perform that servicefor themselves.If you're a web programmer, it might be "5
Ways toProtect your eBooks from Hackers and DownloadTheives."This is acceptable
advertising online. When peopleread your report, they learn solid,
helpfulinformation. They don't learn enough to replace you,however. So when they
need some programming done on their web site, you are the person they think of
tocall!Best riches, Andrew Clacyhttp://www.explosivecopycourse.comThe Internet
is known as the Information SuperHighway and thats a term that every
Internetmarketer should know by heart.Why? People log onto the Internet to get
information,not to be sold.Many people online are turned off at anything
thatresembles advertising. They completely ignore banner ads. And they're using
that pop-up blocking softwarelike crazy to stop pop-up window ads altogether.So
whats an Internet marketer to do?Well, heres an idea: Write books, articles and
special reports.Writing books, articles, and special reports as apromotional
device isn't new. Businesses have beendoing it for years. Knowing that people
likeinformation, coming out with an information product isa proven way to build
credibility for your servicewhile also promoting it. Online, this technique
hasnever been more powerful.Think of what your prospects and customers want to
doand why they come to you. Then pick some aspect ofthat subject and turn it
into a special report.For example, a tax attorney could write a reporttitled 10
ways to find hidden deductions in yourbusiness. A florist might write a report
on How topick out the right flowers for the right occasion.The idea is to create
a benefit-rich short articlethat people will want to read. And when they read
it,theyll think youre the expert just because you wroteit, and the examples in
it just happen to plug yourservices.Your report essentially becomes your sales
letter.Here are some examples of booklets and reports fromreal
businesses:Guarantee Mutual Life came out with "How to ProtectYour Business"
U.S. Savings & Loan League came outwith "How to Stretch Your Dollar" National
FootballLeague came out with "Official Record Book" AmericanCancer Society came
out with "You Can Fight Cancer andWin"You too can create a report that offers
realinformation to people while also plugging yourbusiness. Something as short
as 400 words (about twotyped, double-spaced pages of text) would suffice.Think
of how your service benefits people, and then write an article that helps them
perform that servicefor themselves.If you're a web programmer, it might be "5
Ways toProtect your eBooks from Hackers and DownloadTheives."This is acceptable
advertising online. When peopleread your report, they learn solid,
helpfulinformation. They don't learn enough to replace you,however. So when they
need some programming done on their web site, you are the person they think of
tocall!Best riches, Andrew Clacyhttp://www.explosivecopycourse.com
ABOUT THE AUTHOR Hi there,I'm a Fulltime Internet Marketer, Entrepeneur and
Website Developer fromAlbury, AustraliaOwner of popular website
http:/www.explosivecopycourse.com
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