When you're putting your sales pieces together, you canlearn a lot from
lawyers.Whether it's a defense attorney or the prosecution, thefirst thing a
lawyer does is read the jury members. He does his best to get inside their heads
to determine exactly what will get them to decide in his favor. Thebest lawyers
are great people readers.You must learn what people's hot buttons are just asany
good attorney does. Also like a good lawyer, youmust realize your audience
reacts on an emotional level.When you're presenting your case you must grab them
bytheir emotions.He also appeals to all their senses. So should yoursales
letters. If you're selling food, your letter should literallymake them water at
the mouth.If you're selling opportunity offers, the readershould be made to see
all the goodies their newfound money will bring.So how do the legal beagles
accomplish this?They study every bit of the evidence. You shouldstudy your
product or service as just as diligently.Once they've gathered all the facts,
they're ready topresent their case.Your headline should be as well thought out
as theiropening words. You should get your customers' attentionas compellingly
as they capture their jury's.Once they've got a jury's attention they begin
bangingout the evidence. In the same manner you should bebanging out your offers
benefits.Bam ... Bam ... Bam!Once they've grabbed the jury by their emotions and
pounded out every point to make their case, they givetheir closing statement and
ask the jury for the verdict they've made the case for.The same applies to your
sales letter. Grab their emotions, pound out your benefits and buildyour case.
Then you're ready to ask them to pull outtheir wallets and place their
order.Start presenting your case and the sales will come.John Colanzi has been
writing for the Internet for 3 years. He has shown hundreds of webmasters how to
use mindset medication to join the ranks of the successful, prosperous
marketers. Subscribe now to his "Street Smart Marketing Newsletter get over $130
in Free Reprint Rights. mailto:streetsmart@rapidreply.net
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